Thu
Apr
30
Conceptual Development: Brainstorming a Name
Today, Werner’s asking us to develop a bit of a backbone for the exhibition project… starting with developing a title for our exhibition. James started by laying out a mindmap on the whiteboard, starting with the root word “Criminology”.
One tiresome 45-minutes later, we settled on the name “Clink” because the word doesn’t necessary hold any positive or negative connotations on the surface, even though the word “clink” is another word for a prison. Our subtitle was voted to be “See you in Helvetica”.
